Joico Color Intensity Passion Berry 118ML Moisturizing Hair Treatment 6ML offers a flexible hold

6ML offers a flexible hold with a lightweight feel

Demi-Permanent Light Blonde Copper Formula: Delivers natural-looking blonde tones with a vibrant copper undertone

ideal for extended care

Apply to the scalp and gently massage evenly

It repairs

Joico Color Intensity Passion Berry 118ML Moisturizing Hair Treatment 6ML offers a flexible holdJoicos Color Intensity Semi Permanent intensely concentrated pigments are designed to help you create over the top results that last up to 20+ shampoos.* Color Intensitys intermixable formula can be applied straight from the tube, or mixed and mingled to your hearts content for endless creative possibilities. Bonus: NO DEVELOPER REQUIRED! + Over the top vibrancy that lasts and lasts. + Reconstructs for guaranteed healthier looking hair after every