Free: The Future Of A Radical Price Debrett's Whereas Machiavelli's "The Prince" shows

Whereas Machiavelli's "The Prince" shows how to succeed amid treacherous political intrigues and Sun Tzu's "The Art of War" reveals battle strategies for bloodless victory

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Free: The Future Of A Radical Price Debrett's Whereas Machiavelli's "The Prince" showsIn his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be