Alter Ego Italy Pure Illuminating Shampoo 7oz Styling powder Apply a small amount to

Apply a small amount to dry or damp hair

Evenly apply an adequate amount on towel-dried hair

It creates an invisible barrier against humidity and environmental factors

moisturizes

Gluten free

Alter Ego Italy Pure Illuminating Shampoo 7oz Styling powder Apply a small amount toAlter Ego Italy Pure Illuminating Shampoo The sulfate free Illuminating Shampoo is ideal for blonde, bleached and lightened hair. It gently cleanses restoring body and brilliance even on fine and porous structures. The mix of active ingredients illuminates the hair structure guaranteeing an anti yellow and anti oxidizing action in synergy with the other products. Use: Apply to damp hair, massage for 1 minute then rinse off. Repeat if necessary.