Alter Ego Italy Pure Illuminating Shampoo Sizes:6.76oz add shine and moisturize dry

add shine and moisturize dry strands to reveal your best blonde yet

helps rid scalp of flaking

gently removes pool elements that otherwise attach onto hair while swimming

trashed tresses for unparalleled comb-through

The hairspray is easy to apply with its fine mist delivery system and leaves a natural and touchable finish without any stiffness or stickiness

Alter Ego Italy Pure Illuminating Shampoo Sizes:6.76oz add shine and moisturize dryAlter Ego Italy Pure Illuminating Shampoo is a professional salon shampoo designed for daily or regular use. This formula gently cleanses while protecting hair integrity and color vibrancy. Gives weightless deep nourishment even on stressed and chemically treated structures. Restores incredible brilliance and leaves hair silky soft, strong and healthy. Ideal for professional stylists and at home maintenance between salon visits. Available in 2 sizes: